When you slip on a pair of Ariat boots or jeans, you're not just wearing premium countrywear, you're stepping into a legacy inspired by one of the most remarkable racehorses in history. But what exactly does "Ariat" mean?
The name is rooted in equestrian greatness. It pays homage to Secretariat; a legendary American racehorse. Known for his heart-stopping races and indomitable will to win, Secretariat was more than just fast. In 1973, he became the first horse in 25 years to win the coveted Triple Crown. A feat achieved with a record-breaking performance that still stands to this day.
The Birth of a Modern Equestrian Brand
When Beth Cross set out to launch Ariat, her mission was clear: To build the most innovative, performance-driven equestrian brand in the world. Drawing on Secretariat’s story as a source of motivation, she sought to bring a new level of comfort and technology to riding boots.
Much like the racehorse it’s named after, Ariat hasn’t stopped striving for greatness. From its origins in equestrian footwear, the brand has expanded into denim, riding wear, country apparel, and workwear while maintaining a commitment to innovation, quality, and authenticity.
So whether you’re mucking out stables, heading to a show, or just embracing country life, Ariat stands for gear that works as hard as you do—inspired by a legend, built for today.
“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated
